17 November 2022 • 16:00 h.
 Atrium of the Library of the University of Deusto (Bilbao)

Conferencia Informe Competitividad 2022

Foundations of competitiveness in times of uncertanty

The last three years have been characterised by a new era of turbulence in the global economy caused by the pandemic, the war in Ukraine and shocks in the energy and commodity markets. With inflation at a level we have not seen in decades, the uncertainty that governments, households and businesses have to navigate is even greater.

We believe that in this context, it is essential to know our bases of competitiveness. Therefore, the Basque Country Competitiveness Report 2022 will explore the structural conditions of our economy that will be key to face this paradigm shift and analyze the levers that can contribute to its resilience.

The report will be presented at the Competitiveness Conference to be held on 17 November at 16:00, in the Library of the University of Deusto in Bilbao.



16:00 • Welcome: Iván Martén, President of Orkestra

16:05 • Opening of the event. Arantxa Tapia, Minister of Economic Development, Sustainability and Environment of the Basque Government.

 16:10 • Presentation of the 2022 Competitiveness Report 

16:45 • A human-centered approach of technologization in organizations. Keynote by Pascale Le Blanc, Professor at the University of Eindhoven. 

17:10 • Round table "The talent challenge: technology and industry". Participants:

  • Pascale Le Blanc, Professor at the University of Eindhoven. 
  • Aitor Urzelai, general manager of the SPRI Group
  • Sonia Garai, human resources manager at Arteche.
  • Juan Gamboa, Orkestra researcher (moderator)  


Pascale Le Blanc

Pascale Le Blanc is a professor at Eindhoven University of Technology (The Netherlands). Her research and teaching focuses on the sustainable functioning of organizations and their employees, with a specific interest in the management of change/adaptation processes on the individual, team, and organizational level.

At the Competitiveness Conference Pascale will give a presentation on the impact of technological innovation on the human capital of companies in which she will reflect on the new jobs that are being created, the meaning of employment and the associated challenges for individuals, companies and the territory.

Biblioteca Universidad Deusto - Bilbao

Competitiveness Conference 2022

 17 Novemeber 2022 • 16:00 h.
 Atrium of the Library of the University of Deusto (Bilbao)

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