servitization and advanced business services
Kamp, B. Parry, G.  
Industrial Marketing Management, Vol. 60 (January)



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Vandermerwe and Rada (1988) recognized that many firms were seeking to improve competitiveness and turnover by increasing the service offer of their portfolio. The term they employed for the change process they observed is "Servitization" and they stated that it occurs when companies consciously develop their businesses "into" services to add value...


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Etiquetas: Lab de empresa