Bart Kamp, Carme Vallverdú, Eduardo Sisti
Basque Institute of Competitiveness - Deusto Foundation
Abstract
The concept of servitization refers to the trend among manufacturing companies to base their business not only on produced goods, but increasingly on services. This implies expanding the portfolio of value propositions in the market, integrating and linking them in the form of complete solutions. In turn, it implies generating revenue from the provision of services and/or charging for products as if they were services.
This study conceptualizes the phenomenon of servitization, presents the state of the art among the Catalan industry (meso-economic perspective) and collects experiences of 8 Catalan companies (micro-economic perspective) to investigate barriers and benefits of servitization.
At this time when all territories in the world are facing complex challenges, among which the climate emergency stands out, there is a need for profound social transformations. Moreover, the requirement that these transformations should be of a democratizing nature is also proving to be a relevant topic.
