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How can machine tool builders capture value from smart services? Avoiding the service and digitalization paradox

no cover publicaciones   
 2022
 Kamp, B., Zabala, K., Zubiaurre, A.    
  Journal of Business & Industrial Marketing  Keywords: Servitization, digitalization, smart services, paradox, business model
 

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Abstract

This paper aims to assess the existence of, or the risk of running into, a smart service paradox for industrial firms and how to overcome it.

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