How can machine tool builders capture value from smart services? Avoiding the service and digitalization paradox

Orkestra Basque Institute of Competitiveness

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About Orkestra Basque Institute of Competitiveness
Research Into Territorial Competitiveness
Publications Scientific articles, reports

2022
Kamp, B., Zabala, K., Zubiaurre, A.
Journal of Business & Industrial Marketing Keywords: Servitization, digitalization, smart services, paradox, business model

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Abstract

This paper aims to assess the existence of, or the risk of running into, a smart service paradox for industrial firms and how to overcome it.

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Orkestra’s scientific output combines academic publications with resources intended for a broader audience. Our goal is to ensure that the knowledge we generate is useful for the key actors contributing to the competitiveness and wellbeing of the Basque Country.

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