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Vandermerwe and Rada (1988) recognized that many firms were seeking to improve competitiveness and turnover by increasing the service offer of their portfolio. The term they employed for the change process they observed is "Servitization" and they stated that it occurs when companies consciously develop their businesses "into" services to add value...
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Orkestra’s scientific output combines academic publications with resources intended for a broader audience. Our goal is to ensure that the knowledge we generate is useful for the key actors contributing to the competitiveness and wellbeing of the Basque Country.
Books, reports, scientific articles, and other publications driving progress in the international knowledge frontier on competitiveness for wellbeing.
These publications promote knowledge transfer and support its application in decision-making and public debate.
