University Master's Degree in Competitiveness and Innovation - MUCI


The Master’s Degree in Competitiveness and Innovation provides advanced training to meet the growing demand for professionals and researchers capable of responding to the challenges of guiding organisations and territories towards innovation and competitiveness with a systemic and strategic vision.

The programme relies on close collaboration between Deusto Business School and Orkestra. Through this collaboration participants will develop a unique sensitivity to the complex relationship between business competitiveness and innovation and their territorial contexts.

After completing some common sessions, the programme allows participants to choose between two different itineraries:

  • Professional Itinerary: Aimed at training professionals to manage strategic and innovation projects that enhance the competitiveness of organisations and territories.
  • Research Itinerary: Aimed at training researchers in the fields of competitiveness and innovation to prepare them for doctoral studies.


Every academic year, from 17rd of September to 31st August (one year).


At the Donostia-San Sebastian campus of Deusto Business School, University of Deusto.


Full-time and in person. The Master's will be taught entirely in English.

If you want to know a little more about what kind of students MUCI attracts, why they choose this programme or their expectations, you can check the following vídeos:


James Wilson (Programme Director)
Amaia Azpiazu (Programme  Coordination)



Participant Profile

Participants in the Master’s in Competitiveness and Innovation come from all over the world and typically have an undergraduate degree in business management or a related degree that focus on management subjects. The diversity of origins and backgrounds of participants is a key strength of the Programme, and creates an ideal learning environment for understanding competitiveness and innovation in their territorial and global contexts.



Semester 1 (September-January)

Competitiveness and innovation theories 8 ECTS
Territorial competitiveness and innovation systems 8 ECTS
Business competitiveness and innovation management 8 ECTS
Responsible sustainability and innovation in an interconnected world 6 ECTS

Semester 2 (February-June)

Professional itinerary
Strategic Projects in Competitiveness and Innovation
Change and innovation management 6 ECTS
Value creation 6 ECTS
Internship 12 ECTS
Master's Final Project 6 ECTS
Research Itinerary
First Steps in Competitiveness and Innovation Research
Theories and scientific bases focused on competitiveness and innovation research 12 ECTS
Research methods, and skills on academic research communication 12 ECTS
Master's Final Project 6 ECTS




Admission requirements

  • Degree in business management or a related discipline that contains a significant focus on business/management subjects (where applicants have a degree in an unrelated discipline, professional experience with strategic projects in the fields of competitiveness and administration may be considered as relevant, but entry will be conditional on passing an entrance exam).
  • Certification of English language ability to advanced level (C1).




Beca Orkestra

Details of the Bursary

This bursary will finance fifty per cent (€5,500 for the 2019-2020 academic year) of the MUCI tuition fee (€11,000). The grant is compatible with a further bursary of Deusto Business School - Vizcaína Aguirre Foundation, to which applicants are also encouraged to apply.

The successful applicant will be expected to pursue the research itinerary of the Masters programme, and to undertake an internship in Orkestra during the second semester while developing their research itinerary modules and their Masters Final Project. In consultation with the Programme Director they will be expected to identify and pursue a theme for their Masters Final Project that is related to one of Orkestra’s competitiveness/innovation projects. Details of current projects and activity can be found here.

How to apply

To apply for this bursary, candidates should follow the following steps:

  • Apply formally to the MUCI programme before 31st May 2019. Details of how to apply can be found here.
  • In the motivation letter submitted with the application form you should explain why you are interested in the research itinerary and make explicit your interest in being considered for the Orkestra bursary.
  • Applications will be evaluated by the Programme Director and Orkestra according to evaluation criteria below, and candidates will be notified by 12th June 2019.

Evaluation criteria

In addition to fulfilling the admission requirements of the masters programme (relevant undergraduate degree, English level, CV, motivation), the following criteria will be taken into account when evaluating candidates for the Orkestra bursary:

  • Motivation to undertake research in themes that are relevant to Orkestra’s work
  • Undergraduate grade transcript
  • Relevant experience (CV)


  • The candidacy has to be presented before 31st May 2019.
  • The resolution of the grant will be published by 12th June 2019.