Master Universitario en Competitiveness and Innovation - MUCI

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Building the competitiveness of firms, clusters and territories.

In an open world like today’s, where competition is extremely fierce, courses such as the MOC Course, are more relevant than ever. Internationally, it is the most complete and trusted programme when it comes to understanding the multiple dimensions of competitiveness (business, sectorial, cluster and territorial) and developing strategies and actions that enable us to transform reality and be more competitive.

Orkestra-Basque Institute of Competitiveness, in collaboration with the Institute for Strategy and Competitiveness, of Harvard University, directed by Professor Michael E. Porter, and networking with around a hundred other prestigious educational institutions from the five continents, offers the MOC Course to senior decision-makers who need to analyse and transform the competitiveness of the organisation and the territory in which they are developing their activity. The course also forms part of the Master’s Degree in Competitiveness and Innovation at the DBS-University of Deusto.


from 28th September to

19th December 2018


At the San Sebastián campus of the University of Deusto. Aranzadi building


Part-time, in person and

entirely in English





Target audience

The course is aimed at high-level representatives from the following types of institutions:
1. Companies (especially those involved in internationalisation processes, in business groups and cooperation processes, and social and territorial leaders),
2. Institutions for Collaboration (cluster and sectorial associations, business and trade union associations, local development agencies, incubators, technology parks, NGOs…)
3. Public Institutions (Basque Government, provincial councils, town halls, public agencies, political parties…)
4. Knowledge Organisations (university researchers, technology centres, consultants…).

Course content and methodology

The course combines analysis and debate (approx. 1 hour per case) on seven real cases published by Harvard University, followed by three-hour teaching sessions, and the completion of a tutored group project throughout the course and its defence in the closing session.

The course, aimed at people with a university degree, is given entirely in English, and for each teaching hour it is estimated that participants will need to invest another four hours of personal study (for preparatory reading for each case subsequently to be covered in class and to develop the group project).

The scope of the 6 days that make up the course, the related cases and the calendar are detailed briefly below:


DAY 1: General introduction to competitiveness and Territorial Competitiveness

The first day offers an all-encompassing perspective of competitiveness, emphasising the three general plans that affect the latter: the company, the sector/cluster and the territory; a joint presentation of the various instruments developed by M. Porter for the analysis of these plans, as well as sources and other resources available for these analyses.

DAY 2: Cluster strategies (i) and Data Sources
The first part focuses on what a cluster is and how is it different from other meso figures (sector, network, etc.), techniques of cluster identification in the economy, how a cluster is analysed (value chains, diamond), life cycle and stages of development of a cluster, what value a cluster brings to companies and to the territory.

The second one identifies sources and other resources available for territorial and cluster analyses, a key element for the project being developed during the course.

DAY 3: Clusters (ii) and Territorial Strategies

The first part is a continuation of the clusters content, analizing what role is played by cluster associations and other institutions for collaboration, what cluster policies are and how cluster associations and policies are assessed, and the role played by clusters in the development of smart specialisation strategies (RIS3).

The second one focuses in the territorial strategy through the national strategies. This topic will continue at the fourth day sessions.

DAY 4: Regional and City competitiveness and strategies
The training helps to understand how to analyse the competitiveness of a territory, and consequently, develop territorial strategies of smart specialisation at different levels: national, regional, urban…

DAY 5: Business strategy and shared value
It consists on understanding the creation of company competitive advantages via the involvement of the company in the competitive development of the territory in which it is located. On the other, it offers training on how to analyse competitive context and develop business strategies based on the development of a unique proposition of value and internationalisation.

DAY 6: Cluster-territory projects
The last day of class drives to the completion of a project, tutored by the professors, which contemplates a cluster development strategy in a specific territory. In the first session the groups will be formed, themes chosen, sources for their development presented, and tutors assigned to each group. During the course there will be monitoring and collective tutoring of the progress of the projects. The December 19 session will include the defence of the projects prepared.


JAMES WILSON PhD (Course director)
Professor at Deusto Business School, he is also the Academic director and senior researcher at Orkestra. His main research areas include the analysis of regional competitiveness, socio-economic development processes, and public policies.

Professor in Economics at the University of Deusto and general director at Orkestra. She is a recognised expert in the area of competitiveness and territorial strategy, cluster and networks, and the analysis and evaluation of policies.

JON AZUA PhD (Special guest professor)

Jon AZUA is the President and founder of Enovating Lab (2003). He's a PhD (Doctorate in Business & Public Administration) from the Lasalle University in the USA. He is a professor and researcher, a member of the MOC Network Leadership Team (Institute for Strategy and Competitiveness, Harvard University)  and a member of the Competitiveness Advisory Group of the World Economic Forum and the Advisory Board of SINTONÍA  - México. He is also professor at Orkestra, and advisor and member of many companies boards of directors.

Researcher at Orkestra. She undertakes research projects, using both qualitative and quantitative techniques, principally concerning clusters, innovation, and regional competitiveness.

Ph.D. in Business Competitiveness and Economic Development with a European Mention from the University of Deusto. Her work focuses on territorial strategy and smart specialization strategies, regional innovation systems, regional innovation policies and their evaluation, following a policy learning approach.

Professor in Economics at Deusto Business School and senior researcher at Orkestra. His main research areas are industrial competition and innovation systems.

Professor in Business Organisation and Policy at the University of Deusto. Head of the Research Area at DBS Health. She has been Vice Minister for Research, Innovation and Quality in the Health Department of the Basque Government.  

JESUS Mª VALDALISO PhD (Special guest professor)

Professor in History and Economic Institutions in the Economic and Business Science Faculty of the Basque Country University. His main research areas are the historical origins of the basque clusters and basque competitiveness strategies and policies. He is co-author, with M.E. Porter and C.Ketels, of "The Basque Country: Strategy for Economic Development" (Harvard Business School, Boston 2013).


1. Fill out the online registration form. 

2. Pay by deposit in Kutxabank, current account nº ES54 2095 0292 96 1063037658, in the name of the Basque Institute of Competitiveness – Deusto Foundation, with the following reference: Registration MOC Course.

There are two payment options:

  • Payment in full
  • Payment in instalments: 50% of the enrolment fee to be paid upon registration and the remaining 50% within 30 days (October 30) of course commencement.

3. The following must be sent by email to

  • Payment receipt
  • CV: summary format (2 pages maximum)
  • Motivation letter (1 page maximum)
  • Photocopy of ID card
  • One photograph

4. Once all of the above is received, you will receive an email confirming your place in the course and we will send you the course material.

€2,500 (plus 21% VAT), which includes:

  • Registration
  • Teaching materials
  • Book "On Competition" by Michael E. Porter
  • Copy of the Harvard cases
  • Lunches and coffee breaks
  • Orkestra-Diploma at the end of the course

Cancellation of registration is possible before the course begins and 50% of the total fee will be reimbursed. Once the course has begun, this is not refundable.

If you have any queries or need any further information, please contact:

Do not hesitate to make a personal appointment to help with your decision. 


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