Lorea Larrabeiti PEQUEÑA


Lorea Larrabeiti is Communication responsible at Orkestra. She is in charge of Communicating the reseach activity held at the Institute.

She holds a Degree in Audiovisual Communications from the University of Navarra and an M.A. in Public Relations from Manchester Metropolitan University (UK), with a master's thesis entitled: How Public Relations Is Perceived in Spain.

Throughout her professional career she has worked in Madrid for the Porter Novelli and Edelman communications agencies, where she has managed different accounts from the financial (JP Morgan, Instituto Español de Analistas Financieros [Spanish Institute of Financial Analists (IAEF)], La Caiza), consumer (Alhóndiga Bilbao) and technology (Microsoft/Xbox) sectors. She has also worked for the Asociación de Directivos de Comunicación (Communication Managers' Association [DIRCOM]) and for different radio and television media as a journalist.