“Entrepreneurial and innovative companies and initiatives are the pillars on which territorial competitiveness is based.”

The bases for competing successfully in the market are constantly evolving and companies must have a great capacity to adapt to the demands of the markets, the new ways of relating to customers and the rest of the actors that make up the value chains or the different types of regulations that affect them.

Given this reality, we study the strategies and behaviour of different types of companies to analyse their ability to learn and adapt.